The Core 5 UTM Parameters Explained
Identifies the platform or referrer sending traffic (e.g. instagram, newsletter, google).
Describes the marketing medium or channel type (e.g. cpc, social_bio, qr_poster, email).
Specifies the individual campaign name or product launch (e.g. summer_sale_2026, 17_august_promo).
Differentiates identical links pointing to the same URL (e.g. header_button vs footer_link).
Why Bot Filtration is Critical for Accurate Data
When a link is posted on WhatsApp, Twitter, or Discord, background servers automatically request the link to generate an OpenGraph visual card. If your URL shortener does not filter out these crawler requests, your metrics will be artificially inflated by 30% to 70%.
Mayy detects user agents and crawler signatures, logging human clicks separately to ensure that marketing teams make decisions based on real user engagement.
Frequently Asked Questions
Can short URLs preserve existing UTM parameters?
Yes. When creating a short link on Mayy, you can paste the complete target URL including any existing UTM parameters. The redirect preserves all query strings perfectly.
Do visitors need to accept cookies for click tracking?
No. Server-side redirect analytics analyze standard HTTP request headers (Referer, User-Agent) without injecting tracking cookies or storing sensitive personal identifying info (PII).